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Why Invest

Investment Highlights

  1. A New Approach to the Old Brokerage Model

    Disruptive, software-based real estate brokerage with a vision to streamline the home buying process via a consumer facing product, while providing agents with tools to build long-term wealth

  2. Compelling Agent Value Proposition

    Unique compensation model provides agents with attractive financial incentives, including high commission splits, revenue sharing, and the ability to earn equity in the company

  3. Proprietary Software and Technology Stack

    Software stack developed 100% in-house and tailored to fit diverse needs of agents and clients; continuous innovation ensures platform remains at the forefront of real estate tech

  4. Scalable, Capital Efficient Growth Platform

    Scalable platform has enabled significant revenue and gross profit growth, driving operating leverage and margin improvement

  5. Fragmented Market with Demonstrated Through-Cycle Growth

    Since 2021, Real has grown agent count by more than 6x — even as the Existing Home Sales market has declined by over 30% during that time

  6. Ancillary Services to Enhance Growth and Margins

    Leveraging core brokerage expertise to scale high margin title and mortgage services, while introducing new fintech products to further monetize our platform

  7. Distinct, Collaborative Culture

    Culture prioritizing teamwork and collaboration, which fuels innovation, enhances agent engagement and fosters broad stakeholder satisfaction

  8. Experienced Management Team

    Seasoned executive team and deep bench bring diverse experiences scaling growth companies across real estate, technology, and financial services industries